The process involves installing the Sonos and Alexa apps, and you’ll need to sign into both your Sonos and Amazon accounts, as well as any other music streaming services that you’ll want to listen to using the speaker. Thanks to the combination of Amazon’s and Sonos’ services, the setup of the Sonos One is a little more involved than your average Echo device, but thankfully not horrifically so. It’s a far cry from the Echo’s bright red ring, and means that the speaker still looks the part even if you’d prefer to disable its voice recognition. A small LED light illuminates to show you that Alexa is enabled, and this turns off when you stop it listening to you.